Project Description
C.L.A
Gen-Z Focused Ready-to-Wear Brand
“Our goal was to differentiate our online experience in a competitive space. Style.me has really resonated with our Gen-Z core customers, who love interacting with this unique digital fitting room.”
Dida Lin
Chief Operating Officer, CLA
Enhancing Discovery,
Creating an Engaging Shopping Experience
C.L.A (Clotho, Lachesis, Atropos – names of Greek goddesses) is a ready-to-wear women’s label based out of Taiwan. They focus on apparel for GEN-Z customers and hope to bring various colors into life.
Slogan: “Create Your Looking Art”.
Working with various designers, CLA is the go-to place for creative new fashion design. Shoppers can follow designers within the website, getting a first-hand look into designs that are about to come a reality, and get a notification when new items go live from their favourite designers.
Fitting room users try-on 6+ items and visit 16+ pages per visit.
CLA was looking for a personalized, unique shopping experience. Style.me’s virtual fitting room has been quickly adopted and is strongly resonating with their GEN-Z audience. The CLA customer is mixing and matching outfits, trying on multiple items, benefitting engagement and conversions.
The virtual fitting room is plugged into the online store. Allowing an undisrupted shopping experience.
Video Walkthrough
Video: CLA Virtual Fitting Room
