Project Description
C.L.A
Gen-Z Focused Ready-to-Wear Brand
“Our goal was to differentiate our online experience in a competitive space. Style.me has really resonated with our Gen-Z core customers, who love interacting with this unique digital fitting room.”
Dida Lin
Chief Operating Officer, CLA
Enhancing Discovery,
Creating an Engaging Shopping Experience
C.L.A (Clotho, Lachesis, Atropos – names of Greek goddesses) is a ready-to-wear women’s label based out of Taiwan. They focus on apparel for GEN-Z customers and hope to bring various colors into life.
Slogan: “Create Your Looking Art”.
Working with various designers, CLA is the go-to place for creative new fashion design. Shoppers can follow designers within the website, getting a first-hand look into designs that are about to come a reality, and get a notification when new items go live from their favourite designers.
![CLA-avatar-models CLA avatar models](https://style.me/wp-content/uploads/2021/11/CLA-avatar-models.jpg)
Fitting room users try-on 6+ items and visit 16+ pages per visit.
CLA was looking for a personalized, unique shopping experience. Style.me’s virtual fitting room has been quickly adopted and is strongly resonating with their GEN-Z audience. The CLA customer is mixing and matching outfits, trying on multiple items, benefitting engagement and conversions.
![cla-virtual-fitting-room CLA virtual fitting room](https://style.me/wp-content/uploads/2021/11/cla-virtual-fitting-room.png)
The virtual fitting room is plugged into the online store. Allowing an undisrupted shopping experience.
Video Walkthrough
Video: CLA Virtual Fitting Room