Size inclusivity is important
McMullen is an all inclusive concept shop for luxury womenswear featuring emerging and established designers from around the world. Named as one of the top boutiques in the country by Vogue and Women’s Wear Daily, McMullen carries brands such as Jacquemus, Kamperett, Khaite, Mara Hoffman, Christopher John Rogers, Rachel Comey, Proenza Schouler, Tibi, and many more.
McMullen partnered with Style.me to address key challenges around fit. These included managing sizes across markets, and ensuring the best fit for customer’s unique bodies could be easily found via their e-commerce store.
Style.me worked with McMullen to setup their virtual fitting room and the results have been significant.