Project Description

McMullen logo

“How do you translate going into the dressing room and working with the customer in an e-commerce store? brings that experience to the e-commerce platform. You are literally going into the dressing room with a customer, but in a virtual way and I do think that is part of the future of this industry.”

Sherri McMullen
Founder, McMullen

Size inclusivity is important

McMullen is an all inclusive concept shop for luxury womenswear featuring emerging and established designers from around the world. Named as one of the top boutiques in the country by Vogue and Women’s Wear Daily, McMullen carries brands such as Jacquemus, Kamperett, Khaite, Mara Hoffman, Christopher John Rogers, Rachel Comey, Proenza Schouler, Tibi, and many more.

McMullen partnered with to address key challenges around fit. These included managing sizes across markets, and ensuring the best fit for customer’s unique bodies could be easily found via their e-commerce store. worked with McMullen to setup their virtual fitting room and the results have been significant.

Video showing the virtual fitting room on McMullen’s e-commerce site, while Sherri McMullen talks about working with

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“Virtual fitting is unique and innovative in understanding the customer’s size needs, and translating that to the garments that are for sale.”

Sherri McMullen

Talking Retail Podcast

We were excited to welcome Sherri McMullen, CEO of luxury retail brand McMullen to the ‘Talking Retail’ podcast. In this episode, Sherri discusses with Derek Fox, Head of US Sales at her views on:

  • The future of high-end retail post pandemic
  • The omnichannel retail experience
  • Sustainability in the fashion industry
  • How to curate a quality and lasting wardrobe
  • The impact that is having on their online store