McMullen is an all-inclusive concept shop for luxury womenswear featuring emerging and established designers from around the world. Named as one of the top boutiques in the country by Vogue and Women’s Wear Daily.
McMullen partnered with Style.me to address key challenges around fit. These included managing sizes across markets, and ensuring the best fit for their customers.
In just two months, they have seen a significant increase in conversion and a 272% increase in engagement, as shoppers explore more items and on average try-on 3 garments in the fitting room. The impact has been significant.