Could virtual fittings be the solution to both retailers and sustainable fashion?

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By not actively addressing size and fit, coupled with the offer of free returns, retailers have inadvertently created unsustainable shopping behavior.

With more and more consumers shopping online, the demand for personalized services, size inclusive options, and sustainable fashion practices is increasing. The majority of independent retailers are not actively tackling the main challenges around fit, size and styling – online stores are missing out on the benefits of the real-world shopping experience.

Read full article “Could virtual fittings be the solution to both retailers and sustainable fashion?” on Global Garbs

“The goal of achieving sustainable fashion practices along with satisfying customer needs are integrally linked. Delivering the real-world shopping experience online will allow customers to purchase with confidence and in a sustainable manner.“