Different brands, different measurements – How do customers know their fit and size? The majority of online stores provide guidance by describing the model, having complex size charts and general fit suggestions. These methods can guide the user in the right direction, but do they really help them to choose their ideal size?
3D virtual fitting technology, on the other hand, maps items to customers’ unique measurements, allowing them to find their perfect fit with a few basic measurements and body shape selections. 3D, AI and Machine Learning work in the background to determine the level of fit and provide accurate size recommendations to the customer. A 3D virtual fitting room replicates the real-world shopping experience by being sure of the fit and seeing how it looks on your unique body.
Online guides at times advise on ordering 3 sizes of the same item and later select the one that fits, returning the rest. This is an unsustainable habit that contributes to the massive carbon footprint caused by returns from the fashion industry (read more). In addition, outerwear can range anywhere between $80 to $2000 and up per item, making it increasingly difficult to buy multiple items in the first place. These kinds of situations can easily leave the shopper feeling unconfident and not inclined to place an order. Virtual fitting lets customers know their ideal size and visualize in 360 degree views how the item looks on their body, boosting confidence and further increasing conversions and Average Order Value.