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WWD List 7 Ways to Solve Fashion’s Fit Problem

June 26, 2018|

The future of fashion is locked away behind a very old problem — getting shoppers styles that fit. It’s a quandary retailers have long solved, or at least addressed, with the fitting room. But that lowest of low-tech options doesn’t work for e- commerce, making finding the right size a growing problem, even a lynchpin for postmodern retailing.

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