How Virtual Fitting Room Makes Shopping More Inclusive

Only 5% of women naturally have the body type portrayed by models in the mainstream media. The other 95% are outside that tall, slender prototype. They’re petite, curvy, athletic, pear, apple, round, hourglass – there’s no shortage of variety when it comes to body types.

January 22, 2020|News|

WWD List 7 Ways to Solve Fashion’s Fit Problem

The future of fashion is locked away behind a very old problem — getting shoppers styles that fit. It’s a quandary retailers have long solved, or at least addressed, with the fitting room. But that lowest of low-tech options doesn’t work for e- commerce, making finding the right size a growing problem, even a lynchpin for postmodern retailing.

June 26, 2018|News|