Addressing crucial shopper pain points around swimwear and tackling the unnecessary returns problem. Why do virtual fitting and swimwear make a perfect fit?

Measurements and styling are important for outerwear. Visualizing before you buy works wonders and enhances the overall shopping experience. What are the benefits of virtual fitting when buying outerwear ?

Brands are starting to focus on improving production, prioritizing sustainable materials. But, what about the less-addressed issue of product returns?

The pandemic has changed the way we shop. We took time to ask our fitting room users what their experience has been with our solution and how it has impacted their shopping experience.

Everyone deserves to dress in clothing that is comfortable, flattering, and fashionable but this can be easier to achieve for certain body shapes and sizes than others. Why virtual fitting plays an important role in the body-inclusive retail environment?

The key to recovery lies in reinvention. Long standing industry stalwarts have been through several rounds of renewal and innovation in their life cycles, but the need to do so now is particularly pressing.

What can you as the retailer do to actively and meaningfully reduce the environmental impact of returns in the fashion space? The growing consumer awareness of sustainability calls for immediate change to the wasteful practice of buying-to-return.

Covid pandemic has hit the fashion industry hard, but the outlook is particularly bleak for small businesses. 25 to 36 percent of smaller-sized retailers are expected to close permanently as a result of Covid-related disruption

Shoppers today are facing a new world. Their favorite stores are closed and they can no longer enjoy the convenience of dropping into a shop, grabbing a handful of clothes, and heading to the fitting room. As a result, buyers are seeking to satisfy their shopping cravings online.

With continued COVID restrictions, brands will need to sacrifice their usual in-store post-Thanksgiving sales rush and instead make up for the loss in revenue somewhere else.